7 Rules for Couples in Business

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“There are 5.5 million family owned businesses in the US. They generate 57% of our nation’s GDP. They employ 63% of the workforce, and they create 75% of all new jobs,” according to Sheila Neisler of Catalyst Marketing Company, specializing in helping family owned businesses. Last week we were the … [Read more...]

World’s Greatest Sales Pitch: I Can Help You Sell Your Product!

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Everything is dependent on sales. There is no better justification for salaries, offices, production facilities, or even products. With enough investment capital you can have all those things, but they are unsustainable without sales. Our modern business culture has gotten so carried away with … [Read more...]

Park Users Should Take Out What They Take In 

IT’S TIME TO TAKE OUT THE TRASH!

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When Michael was a young boy, his grandfather, a former police officer in the Mission District of San Francisco, would take him to play in Dolores Park where he would summersault down its pristine green banks. Last year almost 15,000 cubic yards of garbage were removed from this historic gem by a … [Read more...]

The Customer Experience is Trumped by the 800 Number Experience

YOUR CALL MAY BE RECORDED

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You’ve done everything right as a producer. You’ve given your customer compelling advertising, stellar reputation, and third-party endorsements to put them in a positive state of mind even before they purchase your product or service. They anticipate a rewarding customer experience. Then you’ve de … [Read more...]

The Top 5 Challenges to Going Global

YOU MEAN OUR TRADEMARK IS NO GOOD OVER THERE?

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As our world gets smaller, more and more entrepreneurs are going global. But just what does that mean in terms of entrepreneurship? Sure, it seems easy enough when you market through e-commerce.  It’s almost a given that you will be selling internationally as the internet seems to be boundless. But w … [Read more...]

Asia’s Ozone is Polluting Western US

POLLUTION KNOWS NO BORDERS

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 Over the past three years, Ian Faloona of UC Davis and several other atmospheric scientists have been picking up increased readings of lung-damaging ozone from their monitoring stations along the extreme edge of the Pacific coast. The stations are over 5000 feet up and far enough to the west that … [Read more...]