7 Ways to Spot Entrepreneurial DNA – Part 2

HOW TO HIRE AN ENTREPRENEUR

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  How do you spot the candidate with entrepreneurial DNA? Here’s part 2 of our discussion on the 7 things to look for during the interview. 4. Resourcefulness. Ask them how they solved a professional problem when they lacked the time, support, or funds they needed. Listen for how they … [Read more...]

7 Ways to Spot Entrepreneurial DNA -Part 1

HOW TO HIRE AN ENTREPRENEUR

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Today there is a loud buzz about the entrepreneurial spirit, the entrepreneurial culture, and even the entrepreneurial DNA. Corporations realize that in order to stay relevant, engage and empower their people, and create a positive and innovative culture they must learn to spot entrepreneurial DNA … [Read more...]

Worthy Cause Marketing Makes Dollars and Sense

DOING GOOD IS JUST GOOD BUSINESS

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What we dubbed Worthy Cause Marketing back in 1990 was really an outcome from a serious business problem: How could we get the word out about our products when we had no money for commercial advertising? We discovered something very important when we got a call one day from a neighborhood … [Read more...]

Teaching Entrepreneurship is as Challenging as Being an Entrepreneur

IT’S STILL THE WILD WEST OUT THERE

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Ten years ago there were very few schools of entrepreneurship. Many asked, and some still do, “Can you really teach entrepreneurship?” They felt you just had to do it, take your lumps and learn from them. Many heroes of entrepreneurship actually dropped out of school altogether to pursue and master t … [Read more...]

How the World’s Top Selling Wine Brand Disrupted the US Market

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BTN interviews Michael Houlihan and Bonnie Harvey on how they built the Barefoot Wine brand and took it national. Barefoot Wines started out as a business idea between a hopeful business couple living in the Sonoma County wine country of California. With little experience in the wine industry, … [Read more...]

Should We Allow Cheap Gas to Kill Alternative Energy Vehicles – Again?

THE TRUE COST IS INCREASING

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Regardless of how long it lasts, it seems like everyone is thrilled with the current reduction in price of gasoline. But how does that savings stand up to the increasing cost of climate change? One or two super storms could easily wipe out any savings and ultimately increase our taxes for disaster … [Read more...]